Navigating the media landscape in the Middle East presents unique opportunities and challenges for technology companies looking to expand their reach and establish a strong presence in the region. Understanding the nuances of this diverse media environment is crucial for effective engagement…
Viewing entries tagged
media relations
For technology companies in the Middle East, establishing credibility and trust is crucial in a market known for its dynamic growth and unique business culture. Marketing managers and directors seeking to enhance their company's reputation can benefit greatly from tailored public relations strategies that resonate with local audiences and business norms…
If you thought sustainability was just a Western trend, 2025 is here to set the record straight. It's not just about planting a few trees—it's about making sustainability the headline act in your PR strategy across the region.
As the marketing realm evolves with the rapid advancements in technology, Marketing Managers and Directors seeking to establish or enhance their brand's presence in the Middle East are faced with the unique challenge of integrating modern digital strategies, including AI, into their public relations efforts. The Middle Eastern market, with its rich cultural diversity and burgeoning tech-savvy consumer base, offers fertile ground for brands looking to expand their global footprint…
The dynamic landscape of the Middle East, where cultural nuances and digital advancements converge, presents unique challenges and opportunities for Marketing Managers and Marketing Directors seeking to engage a PR agency. Tailored to equip professionals at multinational corporations, especially those in the technology sector, with insights for effectively navigating the PR ecosystem in the Middle East, our guide aims to provide a strategic overview…
PR is not just about media coverage; it's about building relationships and narratives that resonate with diverse cultural and media landscapes. Here's how you can leverage PR…
the landscape of Public Relations (PR) in the Middle East is undergoing a significant transformation, largely driven by Artificial Intelligence (AI). For Marketing Managers and Directors working in this region’s vibrant technology sector, understanding how to leverage AI in PR strategies is essential. We look at five drivers…
Today, the landscape of crisis management has evolved, and PR agencies have become indispensable allies to law firms. Find out more…
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “Likes” stand in for transactions, and a mass audience is maddeningly elusive. There has to be a better way... In fact there is... it is trust and for an organization to have it they need strong media relations...
There was an interesting story we tweeted about a few days ago originally written by our friends at PR Newswire that suggested there is some disagreement about the skill set PR pros need to succeed in today’s environment, and there are three points of view emerging:
- The traditionalist, who values the ability to write, build relationships, isolate and convey key messages and build publicity strategy above all else.
- The digital enthusiast, who values social media acuity, digital content production and editing and coding skills highly.
- The quant, which focuses on data, analytics and how PR integrates with business processes.
At NettResults we like to think of it as multiplying and dividing.
If you have a list of 1,000 subscribers or 5,000 fans or 10,000 supporters in a social media world, you have a choice to make. You can create stories and options and benefits that naturally spread from this group to their friends, and your core group can multiply, with 5,000 growing to 10,000 and then 100,000.
Or you can put the group through a sales funnel, weed out the free riders and monetize the rest. A 5% conversion rate means you just turned 5,000 interested people into 250 paying customers.
Multiplying scales. Dividing helps you make this quarter's numbers.
So it is with PR. You want to ever increase your sphere of influence, or put another way, you want to increase the number of journalist you can call up. At the same time you want to concentrate your time on the 5% (or is it another 80/20 rule?) that don’t just passively receive your news stories, but actively read into them, converse with you and find the story they can report on.
This is why an intellectual rivalry between traditional PR pros and digital enthusiast PR pros is a loose/loose battle. To be good at PR in today’s rapidly evolving media market, you need to be both a traditionalist and a digital enthusiast. Gone are the days when having one Millennial digital evangelist in your PR agency’s office was enough – today each of your teams need to be made up digi-traditionalists.
Oh, and they better be able to measure that success. Results are king.