In the culturally rich and diverse Middle East, effectively incorporating market research into public relations (PR) strategies is essential for tech companies aiming to engage regional audiences. As marketing managers and directors seek out PR agencies, a deep understanding of how to utilize market research can greatly enhance their communications campaigns…
Integrating market research into your PR strategy is a strategic move that positions your company as an industry leader, especially in the dynamic markets of the Middle East. Understanding whether to focus on Business-to-Business (B2B) or Consumer research is essential for tailoring your approach to effectively meet the unique cultural and economic dynamics of this region…
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In the Middle Eastern tech landscape, mastering stakeholder engagement is crucial for CEOs aiming to elevate their global presence. Discover how the right PR agency can transform your communications strategy, ensuring your CEO’s message resonates authentically across diverse audiences. Unlock the potential of your brand’s narrative and achieve sustained success with expert PR support—read on to learn more…
The Middle East has a dynamic landscape, where socio-political sensitivities and rapid technological advancements converge, the role of public relations takes on an added layer of complexity. For Marketing Managers and Directors at technology companies in the region, navigating public discourse on controversial issues is not just a challenge—it's an essential component of maintaining a strong brand image…
Middle Eastern markets present unique opportunities and challenges for U.S. technology companies. For marketing managers and directors aiming to navigate these waters, international media services provided by specialized PR agencies in the region are not just beneficial—they're crucial. This guide explores why these services are indispensable for those looking to establish a significant presence in the Middle East…
Marketing managers and directors are always on the lookout for innovative ways to enhance their brands' presence and influence, particularly when entering the complex markets of the Middle East. Utilizing celebrity endorsements through strategic partnerships with specialized PR agencies in the region can significantly elevate your brand’s recognition and trust…
Rashid is the Senior Correspondent (Diplomatic Affairs) at Arab News. When Rashid is not covering the largest events in Riyadh, you can find him relaxing with his family in one of Riyadh’s wonderful parks.
What types of stories, trends or issues are on your radar now?
I’ve always enjoyed writing stories/pieces on strategic affairs, diplomatic and bilateral relations, as well as development stories, including sports, Cricket, and changing lifestyles and culture, especially in youth, in line with ongoing transformation under Vision 2030 in Saudi Arabia. Apart from that, I regularly cover major events in Riyadh, including G20 2020, the annual FII, also known as Davos in the Desert, Global Misk Forum, Global Cybersecurity Forum, Energy Conferences, LEAP Forum, OIC, GCC, Arab League and key bilateral and multilateral Summits.
Describe one of the wackiest proposals/ideas you’ve been sent.
I love writing about strategic relations, and sports to be specific Cricket, but to write about purely business development, especially with numbers is what irritates me, although I have extensively covered Saudi annual Budget and Riyadh Economic Forum, and have worked closely with the Federation of Saudi Chambers, purely business stories and interviewing business people is what I honestly don't enjoy. Appreciated widely in our newsroom as jack of all trades, trade story is what I just do, if and when required.
What elements or characteristics do you look for in a story?
A good newspoint or better narrative with top sources is always a good choice. I also like stories that are informative, insightful, and leave you with an afterthought.
What story or stories are you most proud of?
It has to be stories that I wrote at the peak of COVID-19 pandemic in 2020 covering all the major G20 events, ministerial as well as the Leaders Summit at the climax of the G20 Summit. Apart from that, I truly enjoyed working on major interviews I did, including Gavi Alliance, EU, WHO, WFP, Saudi Aid Top Officials, Yemeni Minister, Former Indian Finance Minister P Chidambaram, another top official, Sam Pitroda, and the first FII Forum in Riyadh that made historic announcements.
Tell us about your dream assignment.
The Hajj 2023 full coverage and first FII Forum in Riyadh that made historic announcements: NEOM, Crown Prince Mohammed bin Salman saying; We are going back to Moderate Islam. Also, to write a comprehensive feature about giga projects in Saudi Arabia: Neom, Amala, Line Project, Red Sea Projects, and Qiddiya, and The IV News Agencies World Congress (IV-NAWC) in Riyadh
How did you get your start in the media? What is your story?
In the beginning, I was passionate about civil services, and later switched to journalism as I had a knack for storytelling (thanks to my elder brother who inspired this in childhood, subscribing to some monthly children's digests), and I eventually started writing stories. From stories to factual reports and finally, I had pieces in the University magazines.
Finish this sentence: If I am not reporting, I am…
I like reading opinion pieces online and social media and spending time with family.
Favorite local restaurants or other places to hang out?
I love going to Indian/Pakistani restaurants, and there are many in Riyadh. Also, Riyadh has an abundance of beautiful family parks: natural reserves, Wadi Hanifa, Wadi Namar, and Lake Park!
Tell us a little about yourself.
As a free-spirited writer at heart, I thrive on an innate desire to pen down thought provoking developments in Saudi Arabia, where Vision 2030 is spearheading reforms, bringing in refreshing transformation, and capturing the essence of the moment, diving deep into the story to get needful info. I'm fueled by a passion to explore the unconventional. From local heroes to influential thought leaders, I've interviewed a number of people.
You can catch up with Rashid:
Navigating the complexities of expanding into the Middle Eastern market requires a nuanced, strategic approach, especially for marketing leaders tasked with guiding their companies through international growth. The Middle East's dynamic economic environment and rapidly evolving digital landscape demand expertise that local PR agencies uniquely offer…
Marketing managers and directors in various industries are constantly exploring effective strategies to boost their brands' visibility and impact, particularly in challenging and dynamic markets like the Middle East. For those in the process of selecting a PR agency in this region, understanding how to leverage public relations to your advantage is essential…