Middle East's market dynamics are rapidly transforming, establishing a strong brand presence in the region is crucial for marketing managers and directors eyeing expansion. This guide offers strategic insights into choosing and collaborating with a PR agency in the Middle East to elevate your brand's visibility…
As the marketing realm evolves with the rapid advancements in technology, Marketing Managers and Directors seeking to establish or enhance their brand's presence in the Middle East are faced with the unique challenge of integrating modern digital strategies, including AI, into their public relations efforts. The Middle Eastern market, with its rich cultural diversity and burgeoning tech-savvy consumer base, offers fertile ground for brands looking to expand their global footprint…
The adoption of Artificial Intelligence (AI) is becoming a game-changer for Marketing Managers and Directors seeking to elevate their brands through Public Relations (PR) in the marketing landscape. The region's unique market characteristics demand an approach that not only transcends language and cultural barriers but also personalizes communication to an unmatched degree…
Technology companies face unique challenges and opportunities. Augmented Reality (AR) offers a novel pathway to captivate audiences, blending the digital with the real in ways previously unimagined. For Marketing Managers and Directors in the Middle East eyeing breakthrough strategies…
The dynamic landscape of the Middle East, where diverse cultures and rapid technological advancements converge, selecting the right Public Relations (PR) agency is a pivotal decision for Marketing Managers and Directors. The unique media ecosystem in the region requires a nuanced approach to PR, making it essential to partner with an agency that can navigate these complexities effectively. Here are six strategic tips tailored to help you select a PR agency…
The dynamic landscape of the Middle East, where cultural nuances and digital advancements converge, presents unique challenges and opportunities for Marketing Managers and Marketing Directors seeking to engage a PR agency. Tailored to equip professionals at multinational corporations, especially those in the technology sector, with insights for effectively navigating the PR ecosystem in the Middle East, our guide aims to provide a strategic overview…
Antara is the co-editor at www.barizaoman.com and a presenter for the Times of Oman. When she’s not ghost busting, she’s dreaming of unsolved ancient mysteries… Who you gonna to call?
What types of stories, trends or issues are on your radar now?
I’ve always enjoyed writing pieces on beauty and fashion as well as heritage and culture, but I’m currently focusing on pieces on travel. Apart from that, I regularly cover auto and lifestyle-related stories.
Describe one of the wackiest proposals/ideas you’ve been sent.
‘Write about the top 3 haunted places in a specific city, but it has to be a first-hand experience.’ The publication was worth it, but number three on the list made me realize my life was probably more precious.
What elements or characteristics do you look for in a story?
A good narrative with some relatable humor is always a good read. I also like stories that are informative, insightful, and leave you with an after-thought.
What story or stories are you most proud of?
It has to be a story that I wrote on Wadi dogs. Apart from that I truly enjoyed working on a piece that delved deep into Oman’s Frankincense trail.
Tell us about your dream assignment.
This might be a little far-fetched, but I’d love to work on a project like Unsolved Ancient Mysteries.
Where did you grow up?
I was born in the bustling city of Kolkata but grew up in sunny Oman
How did you get your start in the media? What is your story?
I had a knack for storytelling (thanks to my incredibly patient grandparents) and I eventually started writing stories. From stories to reviews and finally, I had a column in the local newspaper.
Finish this sentence: If I am not reporting, I am…
Trying to finish my novel.
Favorite local restaurants or other places to hang out?
I’m a ‘sit-by-the-ocean-with-my-dogs’ person, and fortunately, Oman has an abundance of beautiful beaches!
Tell us a little about yourself.
As a free-spirited writer at heart, I thrive on an innate desire to pen down eclectic muse. Whether it's capturing the essence of a moment or diving deep into intriguing topics, I'm fueled by a passion to explore the unconventional. From local heroes to influential thought leaders, I've interviewed a number of people. While I've made my mark in sectors like lifestyle, travel, and auto, there's a part of me that's irresistibly drawn to the mysteries of crime and the supernatural. Besides that, I take delight in sprinkling facts on offbeat subjects and remain inherently biased toward any animal lover.
You can catch up with Antara on Instagram – @antarabose, LinkedIn - https://www.linkedin.com/in/antarabose/, and online at – www.barizaoman.com.
In the dynamic landscape of the Middle East, where technology and media intersect with cultural and political intricacies, Marketing Managers and Directors at tech companies are confronted with the unique challenge of integrating cutting-edge artificial intelligence (AI) into their communication strategies. This challenge is not just about adopting the latest technology but also understanding…
Meet Vinod Nair, a Senior Content Writer and Online Editor at the Oman Daily Observer. He writes about Economic Development, Industry News, Community and Public Affairs. When not writing, you can find him sipping tea in one of Muscat’s outside cafes.
What types of stories, trends or issues are on your radar now?
Climate change, tourism and aviation.
Describe one of the wackiest proposals/ideas you’ve been sent.
Not really, or maybe, or not. But I will support any such proposals :-)
What elements or characteristics do you look for in a story?
As a career journalist with nearly 25 years of experience, for me confirming the facts is the most important aspect of any new report. This is because the average reader who views my reports has put his faith on my reputation, my style of presenting facts and my access to reliable network of sources.
What story or stories are you most proud of?
As a professional journalist, we often end up as a news-generating machine, which at the end of means nothing because of its shelf value. But there are some reports, which is a result of weeks and months of follow-up, networking and due to the trust and confidence that your sources have in you. In today's world of social media, anyone can take your report and present it as his or her own, without giving any credit. But that in itself is something we can be proud of.
Tell us about your dream assignment.
An access to a world event and get to something of the leaders who matter in today's world to tackle important crisis and issues, which can impact adversely generations to come, if not ours.
Where did you grow up?
I grew up in Mumbai, which for me is one of the safest cities of the world considering its demographic and geographical size. No city in the world is perfect and ideal, but for Mumbai is certainly one of the underrated cities of the last few decades.
How did you get your start in the media? What is your story?
I got into journalism by choice, and not accident. Luckily, for me I had the right persons at the right time to guide me and offer the breaks that I need at the time. We didn’t have a family background, but my parents extended all the support and the resilience that one needs while waiting for the first break or going through the intial struggles.
What would you have been if you had not ended up in journalism?
I did not have the Plan B at that time. But If had not moved to the gulf in early 2000s, I would have been a different journalist with a different focus.
Favorite local restaurants or other places to hang out?
I prefer outdoor seatings and any type of tea.
Tell us a little about yourself.
I don't like to judge people at one go, but it is difficult to change my opinion once I judge someone. Travel in growing years was restricted to Mumbai and family visits. Over the past 20 years, I got some fair opportunities to see places and meet people. I wish to continue that for the rest of my life, regardless as part of the work or not.
Connect with Vinod here: https://www.linkedin.com/in/vinotnair18/
#vinodnair #oman #gulfjournalist
You're not alone. With endless buzzwords and conflicting strategies, navigating the landscape can feel like deciphering hieroglyphs in a sandstorm. Be guided by this clear, practical framework that cuts through the clutter, offering effective strategies for crafting impactful Modern PR campaigns in the Middle East…