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AI and Strategic Communication Guide for Marketing Managers

In the dynamic landscape of the Middle East, where technology and media intersect with cultural and political intricacies, Marketing Managers and Directors at tech companies are confronted with the unique challenge of integrating cutting-edge artificial intelligence (AI) into their communication strategies. This challenge is not just about adopting the latest technology but also understanding…

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#MeetTheMedia Vinod Nair

Meet Vinod Nair, a Senior Content Writer and Online Editor at the Oman Daily Observer. He writes about Economic Development, Industry News, Community and Public Affairs. When not writing, you can find him sipping tea in one of Muscat’s outside cafes.

What types of stories, trends or issues are on your radar now?

Climate change, tourism and aviation.

Describe one of the wackiest proposals/ideas you’ve been sent.

Not really, or maybe, or not. But I will support any such proposals :-)

What elements or characteristics do you look for in a story?

As a career journalist with nearly 25 years of experience, for me confirming the facts is the most important aspect of any new report. This is because the average reader who views my reports has put his faith on my reputation, my style of presenting facts and my access to reliable network of sources.

What story or stories are you most proud of?

As a professional journalist, we often end up as a news-generating machine, which at the end of means nothing because of its shelf value. But there are some reports, which is a result of weeks and months of follow-up, networking and due to the trust and confidence that your sources have in you. In today's world of social media, anyone can take your report and present it as his or her own, without giving any credit. But that in itself is something we can be proud of.

Tell us about your dream assignment.

An access to a world event and get to something of the leaders who matter in today's world to tackle important crisis and issues, which can impact adversely generations to come, if not ours.

Where did you grow up?

I grew up in Mumbai, which for me is one of the safest cities of the world considering its demographic and geographical size. No city in the world is perfect and ideal, but for Mumbai is certainly one of the underrated cities of the last few decades.

How did you get your start in the media? What is your story?

I got into journalism by choice, and not accident. Luckily, for me I had the right persons at the right time to guide me and offer the breaks that I need at the time. We didn’t have a family background, but my parents extended all the support and the resilience that one needs while waiting for the first break or going through the intial struggles.

What would you have been if you had not ended up in journalism?

I did not have the Plan B at that time. But If had not moved to the gulf in early 2000s, I would have been a different journalist with a different focus.

Favorite local restaurants or other places to hang out?

I prefer outdoor seatings and any type of tea.

Tell us a little about yourself.

I don't like to judge people at one go, but it is difficult to change my opinion once I judge someone. Travel in growing years was restricted to Mumbai and family visits. Over the past 20 years, I got some fair opportunities to see places and meet people. I wish to continue that for the rest of my life, regardless as part of the work or not.

Connect with Vinod here: https://www.linkedin.com/in/vinotnair18/

#vinodnair #oman #gulfjournalist

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Navigating the Maze: Simplifying Modern PR for Marketing Leaders in the Middle East

You're not alone. With endless buzzwords and conflicting strategies, navigating the landscape can feel like deciphering hieroglyphs in a sandstorm. Be guided by this clear, practical framework that cuts through the clutter, offering effective strategies for crafting impactful Modern PR campaigns in the Middle East…

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#MeetTheMedia Anita Joseph

Meet Anita Joseph, as Editor of two of the Middle East's best read publications - Reseller ME & Security ME, as well as the popular website Tahawultech.com, Anita is responsible for planning, sourcing and producing content across all three verticals.… and more importantly - she makes chocolates…


What types of stories, trends or issues are on your radar now?

My focus is on pioneering narratives that resonate with the future. From leading-edge contributions to the digital economy and cybersecurity/cyber enterprise advancements to emerging technologies such as AI shaping sustainable practices in Industry 4.0 & 5.0 landscapes, I navigate the evolving terrain, seeking stories that redefine innovation and societal impact. Today, I am actively engaged in narratives that bridge technological prowess with environmental consciousness, ensuring a sustainable and ethically-driven digital future. As a journalist, I am committed to propelling these narratives forward, driving meaningful change in the tech sphere.

 

What elements or characteristics do you look for in a story?

As a journalist, I believe that a compelling narrative should present a clear and balanced account, backed by credible sources and evidence. Embracing diversity in perspectives and ensuring ethical reporting are paramount, as are elements of conflict and resolution that resonate with the people, fostering a deeper connection.

 

What story or stories are you most proud of?

I've been fortunate enough to report on stories of human courage and resilience in the face of conflict. My journalistic career has allowed me to encounter first-hand, raw human emotions-sorrow, desperation, vulnerability, hope and strength. Through these narratives, I've grown as a human being and as a journalist-I'm proud of every story that I've ever crafted.

Finish this sentence: If I am not reporting, I am…

Writing poetry, teaching the English language and/or making chocolates.

 

Favorite local restaurants or other places to hang out?

Nobu & Zuma (Dubai), Myazu (Riyadh) - Japanese cuisine is a way of life.

 

Tell us a little about yourself.

I find joy in simplicity, recognizing beauty in the small things that often go unnoticed. My preference leans towards substance and depth over superficial trends. I appreciate the power of a good laugh and admire hard work and dedication. I find genuine joy in the company of children, recognizing their unfiltered honesty and unbridled curiosity as a source of inspiration. Challenges excite me, offering opportunities for growth and self-discovery. I hold honesty, respect, and commitment in high regard, considering them fundamental pillars in any meaningful relationship. Travel is not just a journey; it's an exploration of cultures, landscapes and the richness of human experience. A connoisseur of both food and fitness, I understand the delicate balance between indulgence and well-being. I'm drawn to bright colors that reflect the vibrancy of life, and good music serves as the soundtrack to my diverse experiences.


Catch up with Anita here: https://www.linkedin.com/in/anitajoseph25/

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Strategic PR Mastery in the Middle East for Marketing Leaders

With 2024 on the horizon, understanding the evolving PR dynamics is crucial for companies looking to make a lasting impact in this region. This guide aims to shed light on the trends that are reshaping the industry and offer strategic insights for marketing leaders…

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#MeetTheMedia Miles Buckeridge

Meet Miles Buckeridge, Deputy Editor at What’s On. From cast cars to outer space, Miles is your go-to editor for that perfect place to watch the sunset…

What types of stories, trends or issues are on your radar now?

Film, food, quirky off-beat regional news, science and science fiction, entertainment, and the occasional topic that makes our group editor narrow her eyes with ill-concealed skepticism

 

Describe one of the wackiest proposals/ideas you’ve been sent.

Wackiest, would be the kindest way to put it – but I once got a release for a brunch to celebrate a certain religious holiday for which it was very much not appropriate. Which is bad enough, but the name of the brunch, [redacted] seemed likely to land someone in jail.

 

What elements or characteristics do you look for in a story?

Is there an angle to the story that would make it something I'd be likely to click on, without having to a deliberately bait the title? It has to have a personal hook, something that I personally find authentically interesting. You can't fake passion, and it's hard to write a compelling story without it.

 

What story or stories are you most proud of?

Not the ones with the most views. There are positivity pieces I've written, open letters really, addressing biases and misrepresentations, and ones promoting local passion projects that have helped businesses I love, certain film interviews where I've unlocked raw emotion or a sneaky exclusive scoop, and a review I did for a Lamborghini – purely because it nurtured the memory of nine-year-old Miles who borderline worshipped the Countach.

Tell us about your dream assignment.

A staycation review of the first lunar space station.

Where did you grow up?

North West London.

How did you get your start in the media? What is your story?

I was in travel for the longest time, doing writing on the side; I switched to travel writing about six years later, then moved on to full-time writing with travel on the side. The best sorts of revolution stop at 180º.

 

Finish this sentence: If I am not reporting, I am…

Likely distracted by something either literally or metaphorically shiny.

 

Favorite local restaurants or other places to hang out?

Chez Wam, San Wan, Josette, Tasca, and Kite Beach

 

Tell us a little about yourself.

If it involves half-remembered podcasts, burgers, 3 am discussions on the profundity of the universe, Steve Irwin, movies, spirit animals, hypothetical ‘would you rathers’, sci-fi, hip hop, Family Guy quotes, surfer chic, impressions, strong opinions on 90s kid’s shows, 'knowing a spot' for sunsets, the life and works of both leading David Mitchells, peroxide or conspiracy theories, we should talk. *does finger guns*

Check out the latest Miles adventures - https://whatson.ae/

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Elevating Internal Communications in the Middle East for Marketing Success and PR Mastery

In a region rich with technological advancements and diverse cultural nuances, effective internal communication becomes not just a necessity but a strategic advantage. Learn actionable strategies for enhancing internal communications…

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Elevating Your Brand in the Middle East: Mastering the Art of PR Storytelling

Navigating the dynamic market, understanding the regional media landscape is essential for Marketing Managers and Directors. Your choice of stories can significantly impact your brand's presence and reputation. Be guided…

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#MeetTheMedia Aman Dhami

Meet Aman Dhami, a Senior Content Manager who worked for one of the biggest published groups in the UAE - ITP Media Group. Aman managed the content at ITP Live and working as a freelance Content Manager at Harper's Bazaar Arabia. She talks about Fashion, Celebrities, and Lifestyle.#amandhami.

What types of stories, trends or issues are on your radar now?

I am interested in both style and substance – sustainable fashion! In a world facing climate change and environmental threats, I see this movement as more than just a trend, but a beacon of hope. I foreshadow new social media platforms coming out this year or more focus being on short-form video content. Hopefully, social media will be a powerful tool to amplify the sustainable movement, echoing the growing chorus of voices demanding a better and more greener future.                      

 

What elements or characteristics do you look for in a story?

Choosing stories becomes a treasure hunt because of the vast amount of articles that are uploaded daily. Amidst the fleeting trends and ephemeral voices, I like to seek gems that resonate, and that carry weight for myself and the wider world.        

 

What story or stories are you most proud of?

Thousands of words have flowed from my pen, but it’s the echoes of human experiences that resonate with me and inspire us all. Life stories from any individual are interesting and spark a curious flame. I enjoy listening and delving into the kaleidoscope of perspectives, to understand how threads of success and failures weave into the magnificent tapestries of individual lives. Therefore, the stories I would be most proud of, are the ones where I can interview others on their journey to success.

 

Tell us about your dream assignment.

I would like to become a conduit, channeling the wisdom and experiences of remarkable individual's to inspire others on YouTube. I envision myself as a storyteller, not just chronicling facts, but capturing the essence of their journey, the fire in their eyes, the lessons etched in their scars. I really enjoy the video podcast: Diary of a CEO.       

Where did you grow up?

I grew up in the UK - born in a little town called Rainham in Essex.

 How did you get your start in the media? What is your story?

Back in school, I enjoyed English Lit and Creative Writing. I loved playing with words and crafting stories. When it came to choosing a university subject, Fine Art caught my eye, but my family wasn't sold on its job prospects. So, I stuck with what I knew and did English Literature and Creative Writing. Funny thing, Mum used to shout at me for never having a book in hand, and now my apartment's practically a library! My other big love was fashion. I used to binge-watch Ugly Betty with my sister, dreaming of that whole glamorous magazine world. Now living that dream. I believe that you can get what you want by visualising things and focusing on the end goal - everyone should have a vision board by now!      

 

Finish this sentence: If I am not reporting, I am…

…constantly trying to think of ideas to do more so I can better my life for myself and my family. With the type of creative person I am, routine is so important for me so that I stay focused. I ensure self-love/self-care is part of my routine now as well as putting my business hat on so I leave a legacy behind. I have two career goals and one of them has already been achieved.         

 

Favorite local restaurants or other places to hang out?

There is one place where my partner and I love to go at the end of a working week and it’s Mongolian Hot Pot in Dubai Marina. It’s not a “bling” place in Dubai, but somewhere we can put our sweats on and relax with good food. We normally talk about our week and if our friend joins us, then we always discuss business ideas or opportunities like knights at the round table.    

 

Tell us a little about yourself.

That could take a while, so to sum myself up in one sentence, I am a pick ‘n’ mix bag of sweets. Someone asked me what quality I like about myself. I wasn’t sure until I spoke to a friend at work who said, “You have empathy towards people and that’s very rare to find.” The conversation went on, but it made me think that I do enjoy learning about everyone. I don’t pick and choose who to be friends with, who to talk to, or who to sit with. Everyone is welcome at my table.   

 

Just like a pick ‘n’ mix bag, follow Aman via her social media accounts to see her lifestyle content and on Linkedin for trends, insights and inspiration:

 

Instagram: www.instagram.com/aman.dhamii

Linkedin: www.linkedin.com/in/amandhami

Facebook: www.facebook.com/officialamandhami

YouTube: www.youtube.com/@amitandaman

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Using Research in Middle East Media Relations

Using research with the media needs to be done right. We break down the gotchas and how to create fantastic research that resonates with the media here in the Middle East… read on…

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