When a crisis occurs and negatively impacts a business's reputation, it's crucial to respond promptly, transparently, and effectively. The following are the essential steps a business should take when faced with a reputation-damaging crisis…
At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood, Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital…
The media policy of Saudi Arabia, outlined in Cabinet Resolution No. (961), establishes principles and goals for media in the Kingdom. We provide a quick view of what you need to know, and then look at each article. Read on…
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis…
Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises…
The truth is that in all areas of our lives, we are searching for greater happiness and meaning. Work is no different. A recent Gallup study found that over the past couple of years, more than half of workers were disengaged, quiet quitting, if you will. The number creeps higher among those under the age of 35…
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few headlines in the news, some well-known CEOs and bosses have not handled the communication of…
Public Relations Global Network (PRGN) is a leading international network of independent public relations firms. It was founded in 1992 and has grown to include more than 50 member firms in North America, Europe, Asia, Australia, and Africa… find out more
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use to improve their crisis response management process…
Spider pre-dates PRGN by two years. On January 1, 1990, I set out on a journey to build a PR agency. I knew very little – if anything – about business plans, balance sheets or exits. All I knew was I had three small children and I needed to make a living…