Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot…
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar situation, success depends on several factors that…
Companies are increasingly expected to report in detail and comprehensively on their material, non-financial sustainability information. The pressure comes from various sides, especially from investors and politics. Among current developments making new sustainability reporting standards to become legally binding, the recently created International Sustainability Standards Board (ISSB) and European Corporate Sustainability Reporting Directive (CSRD) should…
Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500, you’ll want to ensure that your keynote speech hits the mark…
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree…
In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts to give your brand its best chance at success…
More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a brand in a bad light, destroy a hard-earned reputation, and put the future of the company in jeopardy…
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily…
The business landscape has undergone seismic changes since the beginning of the pandemic. Workplace environments are being re-evaluated, with potentially huge implications around the corner. Another area of re-evaluation is the inherent value and logistical challenges posed in hosting a virtual event for your business and industry. Here are five things to consider.
All businesses strive to acquire as many new customers as possible, but is enough effort being made to retain customers already on board? Remember, there’s a significant distinction in costs between finding new customers, as opposed to holding onto the ones you already have. Here are four customer retention marketing tips to keep in mind…