Too many stupid people are employed... and what that means for customer service the world over... Read why only the managers are to be blamed. It's written in history, and while we all want better customer service, it may just mean that a few more people need to be unemployed.
Stories connect with customers better than any other marketing message... find out how to move away from feature/benefit marketing to something much more powerful...
Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better... find out more...
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. Find out what hallways and marketing / public relations have in common...
Look, there are very few people out there that really think that Malaysian Airlines have handled this crisis well. And even fewer who are PR or Crisis Communications experts. Three very important lessons can be learnt – which can be applied to most companies, whether or not you are flying 660,000 lb mission critical device with 239 souls.... find out what they are...
There is only one questions you need to ask in marketing... what is it? Well, it's simple and it drives your sales success... find out more here...
Ever felt like your day is being run by urgent issues that need your attention? Look, it’s the beginning of the year, so maybe it’s time for a business New Year resolution. Time to stop and look around - then to plan for 2014. Your strategic plan can be simple, but the power is unquestionable. Find out how to go or big (or go quick)...
In the past, marketing and technology were considered two vastly different functions. Nothing could be more different today. Marketing is about creating a customer experience. Read the full article here...
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “Likes” stand in for transactions, and a mass audience is maddeningly elusive. There has to be a better way... In fact there is... it is trust and for an organization to have it they need strong media relations...
